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A Ballyhoo is an event lighting effect that involves fast movements, intensity changes and a variety of colours, which all help to build excitement and celebration during an event. Used in collaboration with smoke or haze, shafts of light will appear to punch through to all corners of the function space.
Ballyhoo’s are typically used on events such as award ceremonies and product launches where the desired event lighting effect is to energise and excite the audience. It’s a communication element that is totally driven by technology. To enhance the ballyhoo, event audio and vision elements can be introduced, giving the audience a heightened experience.
So what is needed to create an effective Ballyhoo?
- Lighting Fixtures; intelligent lights such as moving heads or moving mirrors are popular due to their controllable features such as intensity, colour, beam, and movement.
- Lighting Console; a lighting controller that is able to trigger cues for multiple fixtures is required so as the fixtures know what to do and when to do it.
- Lighting Technician; a creative and competent operator is critical to interpreting an event brief and designing a series of ballyhoo’s that enhance the audience experience.
As Seen on Screen
Next time you are watching the Oscars, Grammy’s, BAFTA’s or even our home grown Logies, check out the event lighting effects when they return from a commercial break, transition into a new segment or an award winner is called up onto stage, you will see a Ballyhoo in action entertaining the audience on a global scale.